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Modular was created by Daniel Pearce, a Senior Designer and Art Director with over fifteen years experience, in both Australia and Asia, working from boutique agencies to large multi-nationals. He hopes quoting Jay-Z and using skulls in his designs, makes him appear more 'edgy', and gives him the street-cred he so desperately craves.

Some of the clients Dan's worked on include Bankwest, RAC, The Water Corporation, GESB, TAB, Mirvac, Anglicare, Burswood Casino, The Cancer Council, Little Creatures, as well as numerous House & Land developers and Food & Beverage clients.