Various packaging work as well as Concepts for a new beer brand from Lion Nathan. 


A furphy is Australian slang for a rumour, or an erroneous or improbable story. The word is derived from water carts designed and made by a company established by J. Furphy & Sons of Shepparton, Victoria. The steel and cast iron tanks were first made in the 1880s and were used on farms and by stock agents. Many Furphy water carts were used to take water to Australian Army personnel during World War I in Australia. The carts, with "J. Furphy & Sons" written on their tanks, became popular as gathering places where soldiers could exchange gossip, rumours and fanciful tales—much like today's water cooler discussion.

 

The final design was a combination of elements from several designs, both mine and another senior designer (as is often the case). Credit: Steve Borris.

The final design was a combination of elements from several designs, both mine and another senior designer (as is often the case). Credit: Steve Borris.